In order to get your website on the first page of search engines, in particular, Google, you must raise your Google Page Rank.
Otherwise, the site will be fighting for attention on directories, social sites and more without making headway where it really counts – Google’s search results.
There are three essential items to pay attention to in how Google Page Rank is determined: 1) Links 2) Content and 3) Traffic.
Page Rank Scale
The page ranking scale is 0, N/A, and 1 to 10.
Google PageRank numbers and what they mean in simple terms:
0 or N/A – You’re not listed on Google PageRank list yet. 1– Very poor, but you are listed at least! 2– Poor but you can move up and it can be done. 3– Average. You have good information and most websites fall in this ballpark. 4– Above average. You’re sprinting away from the majority. 5– Good. Page Rank 5 will usually pop up on the first page of some searches. 6– Great. You’ve worked hard and have great information. 7– You’re hot and you’re one of the top sites. Your peer is Zillow. 8– You’re super hot. Your peers are CNBC, eBay, Bing, American Idol. 9– Everyone wants you. Your peers are Youtube, Yahoo, Facebook, Apple, Amazon. 10– Top notch, congratulations! Peers are Google, CNN, usa.gov, and social bookmarking site AddThis.
If you are trying to upload a WordPress theme and/or it’s child theme as well, you may come across this error.
You can try a couple things.
Step 1. Deactivate Plugins through CPanel
In the CPanel, go to the File Manager.
Navigate to the /wp-content/ folder.
Inside wp-content folder, you will see a folder called plugins. This is where WordPress stores all plugins installed on your website.
Right click on the plugins folder and select Rename. Change the name of the plugins folder to anything that you like. In our example, we will call it “plugins.deactivate”. Once you do this, all of your plugins will be deactivated.
Retry uploading your theme to see if you get the same error. If so, continue to the next step.
Optional Step 2. Upload Theme to Root Folder
Upload the zip file(s) to the root: home/yoursite name/public_html/wp-content/theme/
Upload there and extract. After that, delete the zip file. Go to wp-admin and continue.
Being found online for local businesses has been a growing concern with the advancements in online directory listings. From popular search sites such as Google, Yahoo and Bing to less traditional sites being used for searching like Facebook, Pinterest and YouTube.
We have compiled a list of the top searching sites that every business should be listed on. Most offer a free listing option with additional paid services for top listings or highlighted opportunities, like Yellowpages and Home Advisor.
Remember, there are many other directories that your business should be listed on including specialty and industry targeted sites like Home Advisor and Thumbtack that are for home remodeling companies. Research local directories and get them on your list of places to invest your online presence.
List of 50 Online Local Business Directories, Listings for Online Marketing
Looking for unique or holiday worthy Father’s Day marketing ideas?
Remember, Father’s Day is a day to recognize dads, fathers, father figures, step-dads and anyone who may be considered in a father-like role. It’s a time to make them feel special and appreciated for all they do.
If you are having a Father’s Day special or day sale, then we suggest posting a week prior to the actual day and posting a Father’s Day image on your social media.
Where To Post?
Facebook – Honorary Images, Holiday Recipes, Merchandise TwtQpon – Offer Holiday Deal Twitter Collages – Father images Snapchat – Image of dad themed merchandise Instagram – Share images of touching father/son or father/daughters Pinterest – Encourage followers to create summer themed board Google + – Share keyword terms related to Father’s Day products or services
When To Post?
Here are some examples of post worthy marketing ideas:
1 WEEK BEFORE THE WEEKEND
Use traditional colors (blue, white, black, red), ties, shirts, gadgets, etc Send Email Special Promotion Father’s Day Gift Ideas Launch Groupon Campaign Unveil Summer Products/Services Include Summer Related Freebie
FRIDAY BEFORE HOLIDAY WEEKEND
Share Father’s Day Event Father’s Day Recipes Last Minute Father’s Day Gift Ideas VIP Exclusive Offer Happy Hour Special Hang Flag
Redecorate Pages, Covers, Profiles Honorary Memorial Day Post Image or video
Host a Father’s Day Event
Share Father’s Day Images Promote Summer Products/Services
Looking for unique or holiday worthy Memorial Day marketing ideas?
Remember, Memorial Day is a day that is first and foremost meant to honor the fallen soldiers who’ve given their lives for our country and freedoms.
And for many, it also represents the beginning of summer.
As a business, we highly recommend not using this day to market your products. If you are having a Memorial Day weekend or day sale, then we suggest posting a few days prior to the actual day and only posting an honorary image or video on the actual day of.
Where To Post?
Facebook – Honorary Images, Holiday Recipes, Merchandise, TwtQpon – Offer Holiday Deal Twitter Collages – Honorary images Snapchat – Image of stars and stripes themed merchandise Instagram – Share Pinterest – Encourage followers to create summer themed board Google + – Share keyword item related to holiday
When To Post?
Here are some examples of post worthy marketing ideas:
1 WEEK BEFORE THE WEEKEND
Use the American Flag colors, red, white and blue Send Email Special Promotion Launch Groupon Campaign Unveil Summer Products/Services Include Summer Related Freebie
FRIDAY BEFORE HOLIDAY WEEKEND
Share Memorial Day Event Memorial Day Recipes VIP Exclusive Offer Happy Hour Special Hang Flag
Redecorate Pages, Covers, Profiles
Honorary Memorial Day Post Image or video
Host a Memorial Day Event
Toy Soldiers Have toy soldiers by entrance/exit for customers take and include sign, “Take a toy soldier home to remind you of the fallen men and women who sacrifice their lives.”
Share Memorial Day Images Promote Summer Products/Services
SEO stands for Search Engine Optimization, regarding the search engine results for Google, Yahoo, and Bing (primarily).
What does SEO mean?
SEO is the backend website and online keywords and coding used to help you rank higher on search engines like Google, Yahoo, and Bing.
Simply put, SEO is the process and strategies used to increase traffic to a website. Using multiple SEO techniques and keyword research tools will help a website be found by people searching anywhere on the internet.
Top notch Search Engine Optimization can be fundamentally achieved by these 5 processes:
Using specific keywords in titles, headings, descriptions, and content
Adding related keyword strings that enhance the content
Include images and adding alt text descriptions to them
Build an online architecture leading to and from a website with links
Create trust and authority with external profiles
The Periodic Table of SEO Success Factors
There are many factors that contribute to optimizing a website and off-page content. Luckily, Search Engine Land took the step to create a wonderful table outlining these SEO success factors in a periodic table format.
Included in the table are the following factors that contribute the success of a website’s content optimization:
Content – The text quality, freshness, keyword relativity and accuracy
Architecture – The technical flow, crawlability, speed, security and URL formats
HTML – The structure setup, titles, headings, tags, and descriptions
Trust – Validity, reliability, creating authority and identity while providing accuracy
Links – Links webbed within and backlinking from many quality sites and posts
Personal – Providing locality, connectivity, and social likeability
Social – Respected social brands provide reputation growth and encourage sharing
We’re not going to lie, SEO is a beast to master. There are many moving parts that contribute to the overall success of SEO and they are continuously changing. But, by using this guide and other SEO guides, mastering these factors can happen and the progress will show in the search results.
SEO For Your Website
Managing this for a small business owner is quite time-consuming and can be a full-time job. That is why it is often suggested in today’s growing competitive landscape to hire a local SEO expert. At the very least, hire an SEO specialist or SEO company to perform an SEO analysis on your website to get an overview of where the website stands on its own and on the search engines with its competitors.
Google Search is great because they provide an automatic keyword assist right in their search bar. Easily find the top keyword phrases for your particular keyword by simply typing it into the search bar. The results will be semantically related.
1. (B) Google Search/Related
Once you’ve put your keyword into the Google search box and hit enter, go to the bottom of the page and take a look at the “related” box that says “Searches related to…” This list gives you most recent and top related keywords that you can use within your content or create additional articles with.
LSI Graph is one of our favorites. This gives you crazy lists on related LSI keywords that you can drill further into Google search and other keyword tools. Just remember that you can only check this 3 times a day.
Get Top Questions asked, Top Propositions (For, Near, Versus, To, With). Answers come in data form or a really neat circular visualization map (as shown below).
Questions you can use as titles or text within your article like:
Why is car repair so expensive?
When to repair car brakes?
Where to repair car window?
Now What? What to Do Next
Now you know the basics. As they say: “With great power comes great responsibility”, the originality of this quote may be unknown, while some of our own staff argues that it was Superman (no, it’s not, Jeff), we have a slight variation of it.
“With great knowledge comes great power.”
You can now use the keyword tools in this article, as well as the H1 tags and long-tail keywords in your articles today.
Here is an easy to-do-list to have completed in 5 days.
DAY 1: Import an SEO plugin to your site (WordPress)
Make a list of all your services and products
Use that list to search Google for short-tail and long-tail keyword (phrases)
DAY 2: Add Topic Keywords to every page
DAY 3: Add Topic Keywords to every post
DAY 4: Put Alt Tags on every image in your media
DAY 5: Replace regular keywords with short-tail and long-tail keywords and phrases to the titles and context of each relevant page
Was that a lot to take in? Well, just remember we’re here to help you learn and help you use these tools to grow your business. Sometimes it’s easier to take in bite-sized info packs, so keep us bookmarked and keep coming back!
Determining where you are in the sales funnel or the buyer cycle requires you to determine who is a lead, a prospect, or in customer status.
While a customer is easy to identify as someone who has made a purchase, it can be confusing to figure what a lead vs a prospect is.
The single biggest difference between prospects and leads is their engagement. More specifically, leads are characterized by one-way communication, while prospects are characterized by two-way communication.
What Is A Lead?
Potential customers who have expressed interest in our company or services through a behavior such as visiting our website, subscribing to a blog, or downloading an ebook.
15 Lead Generation Examples and Techniques:
Brochures and Literature
Social Media posts
What Is A Prospect?
Leads become prospects if they are qualified as potential customers, meaning that they align with the persona of our target buyer; a prospect may also be classified as a potential customer who has limited or no interaction with our company, but they would NOT be considered a lead.
Examples of prospecting:
Cold calling – Unsolicited calls
Social spamming – Random unsolicited messages
Warm emailing – Sending emails to leads who have shown interest
Social selling – answering questions, nurturing relationships, introducing new products
Before potential customers make a purchase decision, 60% of them rely on WOM, friends, and social media, 49% on customer references, 47% on analyst reports and recommendations, and 44% on media articles.
Google Fetch and Render is a term used to retrieve information from your website on the Fetch as Google Search Console.
“Google will tell you about elements that spiders can’t see or are blocked from seeing. Googlebot runs through the page (or set of pages you designate by entering a directory) and all the links on or in it. In it, meaning behind the face of your page, in the code.” – SEMRush
Let’s say you have moved an old site to a new domain and set up 301 redirects. Then, you submit a “change of address”. Sometimes, the search engines will show http://www.oldsite.com/article-name/ and not the http://www.newsite.com/article-name/.
Search engines usually take 40-50 days to completely replace the URLs with the new one. If your webmaster shows a successful 301 redirect, then you won’t need to worry. We have moved websites to new domains using 301 redirect and the changes typically took around 40 days to take effect in SERP.
If you want to speed-up the process, you may submit the old website URL by using webmaster “Fetch as Google” tool.
On the Webmaster Tools page, click the site you want. (Add a property here)
On the left-hand side menu under Dashboard, click the down arrow by Crawl
Under Crawl, click Fetch as Google.
In the box, type slug path to the page you want to check (aka the permalink after your domain)
In the drop-down list, select the type of fetch you want. To see what our web crawler Googlebot sees, select Web. To see what our mobile crawler for smartphones sees, select Mobile Smartphone.
Click Fetch for having Googlebot fetch the path you entered, or click Fetch and Render to have Googlebot fetch the path and render it as a webpage.
How to choose a verified property or add a property.
If you need to add a property, you will simply click on the “Add property now” button and you can choose how to verify your website. The most common are uploading a file or putting a line code into your header. With WordPress, you can easily add this code to the proper file or add into the “Headers and Footers” plugin.
Choosing to Fetch or Fetch and Render
A big question we get with the “Fetch as Google” tool is “What is the difference between Fetch vs Fetch and Render?”
Fetch: The Fetch as Google tool enables you to test how Google crawls a URL on your site. The Googlebot fetches a specified URL in your site and displays the HTTP response. This action does not request or run any associated resources (such as images or scripts) on the page. This is a relatively quick operation that you can use to check or debug suspected network connectivity or security issues with your website and see the success or failure of the request.
Fetch and Render: The Fetch a Google tool fetches a specified URL in your site, displays the HTTP response and also renders the page according to a specified platform (desktop or smartphone). This operation requests and runs all resources on the page (such as images and scripts). Use this to detect visual differences between how Googlebot sees your page and how a user sees your page.