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When it comes to WordPress, it’s always trial, error, repeat and it can be frustrating when something happens behind the scenes that throw you off. Here’s the backstory but feel free to just jump below for the code! After creating a string of blog posts for a client that were not to be accessible through
free low cost marketing for local business
Nowadays, it can be incredibly easy for local businesses to stay in touch with leads and customers, free or very low cost. These simple and sometimes forgotten tactics include online using email marketing and social media or using offline options like sending postcards and having vehicle signage. But, there are definitely some things your business
national fashion days 2018
Finding content to post is overly abundant when it comes to fashion. And it can be quite overwhelming.  But we have found some great fashion industry related content ideas for you! Take a look below to find 365 content ideas for every day of the year. Simply find images using image sites and set those up
national food days complete list
Finding content to post for any industry is tough – but not for food-related industries thanks to this National Food Days, Food Holidays list!  Take a look below to find 365 content ideas for every day of the year.  Simply find images using image sites and set those up easily month’s in advance with a
video convert swf to mp4 jing
Video marketing is hot right now and a great way to increase traffic, engagement, and conversion to your website. But, if you have a program that makes videos in .swf like Jing, then you will need to have a way to convert those video files to .mp4 to upload to your YouTube, Vimeo or Facebook
help find PayPal saved buttons
Re: Old Style PayPal Saved Buttons   Seems the user interface keeps changing and finding My PayPal Saved Buttons can be quite the challenge. It has taken us over half hour to find the correct place and even then sometimes came out empty handed. This then led to a lot of Google searching and forum
spring email subject lines that work
Email marketing is fun, right? Well, we know it’s a pain, but we’re trying to be all “spring positive!” No matter the season, it’s important to get the email subject line interesting enough to have recipients open it up. And creating the perfect Spring email subject line has quite the choices. Next to Christmas and
when to use Adobe Photoshop Illustrator and Indesign
Adobe is an amazing design system with great design tools.  When it comes to all those programs, you may start to wonder what Adobe program should you use for creating banners, tri-folds, and other marketing materials.       Use Adobe to create marketing materials such as: Floor and Hanging Banners Tri-Folds Social Media Graphics

What Is Cold Emailing?

what is cold email marketing
Cold emailing is the act of sending out emails to people who are not setup to receive them. In other words, they have not opted-in to receive your emails. These cold emails would be random emailing to potential leads or prospects, either consumers or businesses. But, is cold emailing illegal and/or spam? That’s a very
email marketing campaigns setup
If you currently have an email marketing campaign or are ready to start one, there are definitely certain emails your company should be sending out to maximize engagement. One big question to ask is “How often should I send emails to my readers?” The frequency in which you send emails can depend on how often you
good email click-through-rate
Starting an email marketing campaign is a huge step in creating a strong relationship with current and potential customers. Whether a business uses their own strategies or ones laid out by tested and studied experts, there can be many questions that pop up. Some include basic terminology, like click-through-rate (CTR), 0pen rates, and other email marketing
In order to get your website on the first page of search engines, in particular, Google, you must raise your Google Page Rank. Otherwise, the site will be fighting for attention on directories, social sites and more without making headway where it really counts – Google’s search results. There are three essential items to pay
theme upload error are you sure you want to do this
If you are trying to upload a WordPress theme and/or it’s child theme as well, you may come across this error. You can try a couple things. Step 1. Deactivate Plugins through CPanel In the CPanel, go to the File Manager. Navigate to the /wp-content/ folder. Inside wp-content folder, you will see a folder called
online local business directories - get listed online directory
Being found online for local businesses has been a growing concern with the advancements in online directory listings. From popular search sites such as Google, Yahoo and Bing to less traditional sites being used for searching like Facebook, Pinterest and YouTube. We have compiled a list of the top searching sites that every business should
Father's Day marketing ideas for small businesses
Looking for unique or holiday worthy Father’s Day marketing ideas? Remember, Father’s Day is a day to recognize dads, fathers, father figures, step-dads and anyone who may be considered in a father-like role. It’s a time to make them feel special and appreciated for all they do. If you are having a Father’s Day special or day sale,
Memorial Day marketing ideas for small businesses
Looking for unique or holiday worthy Memorial Day marketing ideas? Remember, Memorial Day is a day that is first and foremost meant to honor the fallen soldiers who’ve given their lives for our country and freedoms. And for many, it also represents the beginning of summer. As a business, we highly recommend not using this
Cornerstone content is a post or page within your site that is deemed most important, most valuable to your readers, and which you wish to rank highest in. Cornerstone, Evergreen, and Flagship Content These types of content appear to be the same in what they provide your readers, and well, they are. But, they do
SEO stands for Search Engine Optimization, regarding the search engine results for Google, Yahoo, and Bing (primarily). What does SEO mean? SEO is the backend website and online keywords and coding used to help you rank higher on search engines like Google, Yahoo, and Bing. Simply put, SEO is the process and strategies used to
Keyword research tools to use for SEO
There are many, MANY different keyword research tools you can use to help create the best keyword groupings. They all provide an array of benefits, but mostly they are designed to help maximize a website’s SEO and SERP results. However, finding them all and then finding ones that fit your preferences is another thing! Well,
Determining where you are in the sales funnel or the buyer cycle requires you to determine who is a lead, a prospect, or in customer status. While a customer is easy to identify as someone who has made a purchase, it can be confusing to figure what a lead vs a prospect is. The single