Google Page Rank 1, 2, 3 What Does it Mean?

In order to get your website on the first page of search engines, in particular, Google, you must raise your Google Page Rank.

Otherwise, the site will be fighting for attention on directories, social sites and more without making headway where it really counts – Google’s search results.

There are three essential items to pay attention to in how Google Page Rank is determined: 1) Links 2) Content and 3) Traffic.

Page Rank Scale

The page ranking scale is 0, N/A, and 1 to 10.

Google PageRank numbers and what they mean in simple terms:

0 or N/A – You’re not listed on Google PageRank list yet.
1– Very poor, but you are listed at least!
2– Poor but you can move up and it can be done.
3– Average. You have good information and most websites fall in this ballpark.
4– Above average. You’re sprinting away from the majority.
5– Good. Page Rank 5 will usually pop up on the first page of some searches.
6– Great. You’ve worked hard and have great information.
7– You’re hot and you’re one of the top sites. Your peer is Zillow.
8– You’re super hot. Your peers are CNBC, eBay, Bing, American Idol.
9– Everyone wants you. Your peers are Youtube, Yahoo, Facebook, Apple, Amazon.
10– Top notch, congratulations! Peers are Google, CNN, usa.gov, and social bookmarking site AddThis.

Fix Theme Upload Error: “Are you sure you want to do this? Please Try Again”

If you are trying to upload a WordPress theme and/or it’s child theme as well, you may come across this error.

You can try a couple things.

theme upload error are you sure you want to do this

Step 1. Deactivate Plugins through CPanel

  • In the CPanel, go to the File Manager.
  • Navigate to the /wp-content/ folder.
  • Inside wp-content folder, you will see a folder called plugins. This is where WordPress stores all plugins installed on your website.
  • Right click on the plugins folder and select Rename. Change the name of the plugins folder to anything that you like. In our example, we will call it “plugins.deactivate”. Once you do this, all of your plugins will be deactivated.

Retry uploading your theme to see if you get the same error. If so, continue to the next step.

Optional Step 2. Upload Theme to Root Folder

  • Upload the zip file(s) to the root: home/yoursite name/public_html/wp-content/theme/
  • Upload there and extract. After that, delete the zip file. Go to wp-admin and continue.

Top 50 Online Local Business Directories To Get Listed On Today

online local business directories - get listed online directory

Being found online for local businesses has been a growing concern with the advancements in online directory listings. From popular search sites such as Google, Yahoo and Bing to less traditional sites being used for searching like Facebook, Pinterest and YouTube.

We have compiled a list of the top searching sites that every business should be listed on. Most offer a free listing option with additional paid services for top listings or highlighted opportunities, like Yellowpages and Home Advisor.

Remember, there are many other directories that your business should be listed on including specialty and industry targeted sites like Home Advisor and Thumbtack that are for home remodeling companies. Research local directories and get them on your list of places to invest your online presence.

List of 50 Online Local Business Directories, Listings for Online Marketing

Online Directory Site
1.  Facebook
2.  Google
3.  Yahoo
4.  Linkedin
5.  Bing
6.  Tripadvisor
7.  Yelp
8.  BBB (Better Business Bureau)
9.  Whitepages
10. Foursquare
11. Thumbtack
12. Home Advisor
13. Angie’s List
14. Manta
15. Kudzu
16. YP.com (YellowPages)
17. Dexknows.com
18. MapCreator
19. Yellowbook
20. Hotfrog
21. US Cities
22. Citysearch
23. Infousa
24. Merchant Circle
25. Superpages.com
26. Teleatlas
27. Local.com
28. Brownbook
29. Showmelocal
30. Yellowbot
31. Citysquares
32. Advice Local
33. Insiderpages
34. Bizjournals.com
35. Judy’s book
36. EZ Local
37. Mojopages
38. My huckleberry
39. City slick
40. Magic Yellow
41. Chamberofcommerce.com
42. USdirectory.com
43. Cityvoter
44. discover our town
45. Get Fave
46. Infignos
47. Mapquest yext
48. Yellowpagesgoesgreen.org
49. Yellowee
50. JSOnline.com

 

 

 

Father’s Day Marketing Ideas

Father's Day marketing ideas for small businesses

Looking for unique or holiday worthy Father’s Day marketing ideas?

Remember, Father’s Day is a day to recognize dads, fathers, father figures, step-dads and anyone who may be considered in a father-like role. It’s a time to make them feel special and appreciated for all they do.

If you are having a Father’s Day special or day sale, then we suggest posting a week prior to the actual day and posting a Father’s Day image on your social media.

Where To Post?

Facebook – Honorary Images, Holiday Recipes, Merchandise
TwtQpon – Offer Holiday Deal
Twitter Collages – Father images
Snapchat – Image of dad themed merchandise
Instagram – Share images of touching father/son or father/daughters
Pinterest – Encourage followers to create summer themed board
Google + – Share keyword terms related to Father’s Day products or services

When To Post?

Here are some examples of post worthy marketing ideas:

1 WEEK BEFORE THE WEEKEND

Use traditional colors (blue, white, black, red), ties, shirts, gadgets, etc
Send Email
Special Promotion
Father’s Day Gift Ideas
Launch Groupon Campaign
Unveil Summer Products/Services
Include Summer Related Freebie

FRIDAY BEFORE HOLIDAY WEEKEND

Share Father’s Day Event
Father’s Day Recipes
Last Minute Father’s Day Gift Ideas
VIP Exclusive Offer
Happy Hour Special
Hang Flag

DAY OF

Redecorate Pages, Covers, Profiles
Honorary Memorial Day Post
Image or video

 

Host a Father’s Day Event

DAY AFTER

Share Father’s Day Images
Promote Summer Products/Services

Memorial Day Marketing Ideas

Memorial Day marketing ideas for small businesses

Looking for unique or holiday worthy Memorial Day marketing ideas?

Remember, Memorial Day is a day that is first and foremost meant to honor the fallen soldiers who’ve given their lives for our country and freedoms.

And for many, it also represents the beginning of summer.

As a business, we highly recommend not using this day to market your products. If you are having a Memorial Day weekend or day sale, then we suggest posting a few days prior to the actual day and only posting an honorary image or video on the actual day of.

Where To Post?

Facebook – Honorary Images, Holiday Recipes, Merchandise,
TwtQpon – Offer Holiday Deal
Twitter Collages – Honorary images
Snapchat – Image of stars and stripes themed merchandise
Instagram – Share
Pinterest – Encourage followers to create summer themed board
Google + – Share keyword item related to holiday

When To Post?

Here are some examples of post worthy marketing ideas:

1 WEEK BEFORE THE WEEKEND

Use the American Flag colors, red, white and blue
Send Email
Special Promotion
Launch Groupon Campaign
Unveil Summer Products/Services
Include Summer Related Freebie

FRIDAY BEFORE HOLIDAY WEEKEND

Share Memorial Day Event
Memorial Day Recipes
VIP Exclusive Offer
Happy Hour Special
Hang Flag

DAY OF

Redecorate Pages, Covers, Profiles

Honorary Memorial Day Post
Image or video

Host a Memorial Day Event

Toy Soldiers
Have toy soldiers by entrance/exit for customers take and include sign, “Take a toy soldier home to remind you of the fallen men and women who sacrifice their lives.”

DAY AFTER

Share Memorial Day Images
Promote Summer Products/Services

What Is Cornerstone Content and How To Use It To Rank Higher

Standout-cornerstone-content

Cornerstone content is a post or page within your site that is deemed most important, most valuable to your readers, and which you wish to rank highest in.

Cornerstone, Evergreen, and Flagship Content

These types of content appear to be the same in what they provide your readers, and well, they are. But, they do have slight differences when it comes to how they act for your site.

Evergreen Content – Content that provides definitive answers, overall explanations and can be considered everlasting and accurate throughout time.

Cornerstone Content – Your website’s most unmissable (or best) content that is most read, shared, and relevant posts, which can be educational or entertaining.

Flagship Content – Content that is your best or single masterpiece content, perhaps the holy grail of your site.

Confusing a bit, still, right? They all are quite similar in a way. But, the evergreen content is perhaps the most common term today used in describing these types of posts.

Content Creation Ratios

The content creation ratio will help you create the perfect mix of information for your visitors. Generally, your site should consist of content in the following ratios

  • 10% Cornerstone Content
  • 20% Evergreen Content

The remaining 70% of content should be dynamic content, videos, industry news, original, entertaining, educational, shared partnership, trending, guides, opinion based, expertise, and time-relevant.

You can offer these types of content through free and open, or downloadable (freemium) formats where they must provide some type of personal data to get such as their email.

5 Cornerstone Content Examples

You can most likely make a big jump in traffic to your site when you offer amazing cornerstone content and start sharing them. Here are 5 must-have cornerstone content examples for you to create.

  1. How To blank..blank…blank
  2. Top Service Outline of Benefits and Features
  3. Create a Collection Piece
  4. Resource or Tool List Every Reader Should Know
  5. Most Popular Tips for (Input Customer Type and Popular Product)

Create a Cornerstone List

Be sure to create a simple page that highlights all your cornerstone content. Some may choose to utilize this as an opportunity to create a “Start Here” or “Begin Here” page for new visitors.

What Is SEO? Search Engine Optimization Explanation & Key Success Factors

SEO stands for Search Engine Optimization, regarding the search engine results for Google, Yahoo, and Bing (primarily).

What does SEO mean?

SEO is the backend website and online keywords and coding used to help you rank higher on search engines like Google, Yahoo, and Bing.

Simply put, SEO is the process and strategies used to increase traffic to a website. Using multiple SEO techniques and keyword research tools will help a website be found by people searching anywhere on the internet.

Top notch Search Engine Optimization can be fundamentally achieved by these 5 processes:

  • Using specific keywords in titles, headings, descriptions, and content
  • Adding related keyword strings that enhance the content
  • Include images and adding alt text descriptions to them
  • Build an online architecture leading to and from a website with links
  • Create trust and authority with external profiles

The Periodic Table of SEO Success Factors

There are many factors that contribute to optimizing a website and off-page content. Luckily, Search Engine Land took the step to create a wonderful table outlining these SEO success factors in a periodic table format.

Included in the table are the following factors that contribute the success of a website’s content optimization:

  • Content – The text quality, freshness, keyword relativity and accuracy
  • Architecture – The technical flow, crawlability, speed, security and URL formats
  • HTML – The structure setup, titles, headings, tags, and descriptions
  • Trust – Validity, reliability, creating authority and identity while providing accuracy
  • Links – Links webbed within and backlinking from many quality sites and posts
  • Personal – Providing locality, connectivity, and social likeability
  • Social – Respected social brands provide reputation growth and encourage sharing

 

Take a look at The Periodic Table of SEO Success Factors by Search Engine Land for a full description of each of the influencing factors and download the table yourself.

periodic-table-of-seo-search engine land 2015

We’re not going to lie, SEO is a beast to master. There are many moving parts that contribute to the overall success of SEO and they are continuously changing. But, by using this guide and other SEO guides, mastering these factors can happen and the progress will show in the search results.

SEO For Your Website

Managing this for a small business owner is quite time-consuming and can be a full-time job. That is why it is often suggested in today’s growing competitive landscape to hire a local SEO expert. At the very least, hire an SEO specialist or SEO company to perform an SEO analysis on your website to get an overview of where the website stands on its own and on the search engines with its competitors.

Next Steps

Click here to hire an SEO expert.

 

Top 10 Best Keyword Research Tools We Love For Boosting SEO

Keyword research tools to use for SEO

There are many, MANY different keyword research tools you can use to help create the best keyword groupings.

They all provide an array of benefits, but mostly they are designed to help maximize a website’s SEO and SERP results.

However, finding them all and then finding ones that fit your preferences is another thing!

Well, you’re in luck because we have put together a list of our top 10 keyword research tools to help boost your website’s SEO.

Use these tools to help you find short-tail, long-tail and LSI keywords.

Here is the list of our favorite keyword research tools.

See below for more detail.

  1.  (A) Google Search and (B) Google Search/Related
  2. Google rends
  3. Google Correlate
  4. LSIgraph.com
  5. SEOProcessor Plugin
  6. Google Keyword Planner tool
  7. UberSuggest.org
  8. WordTracker
  9. SEM Rush
  10. Answer The Public

Keyword Research Tools Detail

1. (A) Google Search

Google Search is great because they provide an automatic keyword assist right in their search bar. Easily find the top keyword phrases for your particular keyword by simply typing it into the search bar. The results will be semantically related.

 

google search car repair related auto populate


1. (B) Google Search/Related 

Once you’ve put your keyword into the Google search box and hit enter, go to the bottom of the page and take a look at the “related” box that says “Searches related to…” This list gives you most recent and top related keywords that you can use within your content or create additional articles with.

 

google search car repair related at bottom

 


2. Google Trends

You can view the trending keywords related to your keyword by going to Google Trends. Don’t forget to check “Rising”!

 

google trends car repair

 


3. Google Correlate

Go to Google Correlate to view related search patterns and trends.

 

google correlate car repair


4. LSIgraph.com

LSI Graph is one of our favorites. This gives you crazy lists on related LSI keywords that you can drill further into Google search and other keyword tools. Just remember that you can only check this 3 times a day.

 

auto repair LSI keyword examples lsigraph.org

 


5. SEOProcessor Plugin

This is the only keyword tool on our list that isn’t free, but it’s definitely a great resource tool that we didn’t want to leave out.  This WordPress plugin is $9/month.

 

seopressor


6. Google Keyword Planner tool

Find related keywords and keyword groups by going to Google Adwords, signing in and choosing Tools > Keyword Planner.

 

car repair google keyword tool


7. UberSuggest.org

This site provides over 300 LSI keywords adding A – Z suffixes for each one.

 

lsi auto repair ubersuggest

 


8. WordTracker

You can use WordTracker for basic keyword research and LSI keyword ideas.

 

wordtracker car repair

 


9. SEM Rush

SEMRush is one of our favorites. Mainly because it has a big selection of filters and tpes of statistical data available for free. Free membership sign-in, keyword research reports, and listings.

 

semrush keyword search

Notice misspellings for related keywords like “car reapir” and “car repare

SEMrush keyword search keywords arrow

 


10. Answer The Public

car repair answer the public searchGet Top Questions asked, Top Propositions (For, Near, Versus, To, With).  Answers come in data form or a really neat circular visualization map (as shown below).

Questions you can use as titles or text within your article like:

Why is car repair so expensive?

When to repair car brakes?

Where to repair car window?

 

car repair questions
Answer the Public diagram search results after search

 

 

 

 

 

 

 

 

 

 

 

 


 

Now What? What to Do Next

Now you know the basics. As they say: “With great power comes great responsibility”, the originality of this quote may be unknown, while some of our own staff argues that it was Superman (no, it’s not, Jeff), we have a slight variation of it.

“With great knowledge comes great power.”

You can now use the keyword tools in this article, as well as the H1 tags and long-tail keywords in your articles today.

Here is an easy to-do-list to have completed in 5 days.

DAY 1: Import an SEO plugin to your site (WordPress)

Make a list of all your services and products

Use that list to search Google for short-tail and long-tail keyword (phrases)

DAY 2: Add Topic Keywords to every page

DAY 3: Add Topic Keywords to every post

DAY 4: Put Alt Tags on every image in your media

DAY 5: Replace regular keywords with short-tail and long-tail keywords and phrases to the titles and context of each relevant page

Was that a lot to take in? Well, just remember we’re here to help you learn and help you use these tools to grow your business. Sometimes it’s easier to take in bite-sized info packs, so keep us bookmarked and keep coming back!

 


 

What is the difference? Lead VS Prospect Explanation and Examples

Determining where you are in the sales funnel or the buyer cycle requires you to determine who is a lead, a prospect, or in customer status.

While a customer is easy to identify as someone who has made a purchase, it can be confusing to figure what a lead vs a prospect is.

The single biggest difference between prospects and leads is their engagement. More specifically, leads are characterized by one-way communication, while prospects are characterized by two-way communication.

What Is A Lead?

Potential customers who have expressed interest in our company or services through a behavior such as visiting our website, subscribing to a blog, or downloading an ebook.

15 Lead Generation Examples and Techniques:

  1. Direct mail
  2. Referrals
  3. Word-of-Mouth (WOM)
  4. Telemarketing
  5. Networking
  6. Events
  7. Google Ads
  8. Brochures and Literature
  9. Business Cards
  10. Newsletters
  11. TradeShows
  12. Magazine Ads
  13. Seminars
  14. Website
  15. Social Media posts

What Is A Prospect?

Leads become prospects if they are qualified as potential customers, meaning that they align with the persona of our target buyer; a prospect may also be classified as a potential customer who has limited or no interaction with our company, but they would NOT be considered a lead.

Examples of prospecting:

Outbound

Cold calling – Unsolicited calls

Social spamming – Random unsolicited messages

Inbound

Warm emailing – Sending emails to leads who have shown interest

Social selling – answering questions, nurturing relationships, introducing new products

Before potential customers make a purchase decision, 60% of them rely on WOM, friends, and social media, 49% on customer references, 47% on analyst reports and recommendations, and 44% on media articles.

Fetch as Google Tool: What is Google Fetch and Render?

Google Fetch and Render is a term used to retrieve information from your website on the Fetch as Google Search Console.

“Google will tell you about elements that spiders can’t see or are blocked from seeing. Googlebot runs through the page (or set of pages you designate by entering a directory) and all the links on or in it. In it, meaning behind the face of your page, in the code.” – SEMRush

Let’s say you have moved an old site to a new domain and set up 301 redirects. Then, you submit a “change of address”.  Sometimes, the search engines will show http://www.oldsite.com/article-name/  and not the http://www.newsite.com/article-name/.

Search engines usually take 40-50 days to completely replace the URLs with the new one.
If your webmaster shows a successful 301 redirect, then you won’t need to worry. We have moved websites to new domains using 301 redirect and the changes typically took around 40 days to take effect in SERP.

If you want to speed-up the process, you may submit the old website URL by using webmaster “Fetch as Google” tool.

Try using Google’s Search Console tool “Fetch and Render” now.

Before you begin, you will need :

  • To Verify a Property
  • The Specific URL slug

How to use Fetch as Google to Fetch and Render

  • On the Webmaster Tools page, click the site you want. (Add a property here)
  • On the left-hand side menu under Dashboard, click the down arrow by Crawl
  • Under Crawl, click Fetch as Google.
  • In the box, type slug path to the page you want to check (aka the permalink after your domain)
  • In the drop-down list, select the type of fetch you want. To see what our web crawler Googlebot sees, select Web. To see what our mobile crawler for smartphones sees, select Mobile Smartphone
  • Click Fetch for having Googlebot fetch the path you entered, or click Fetch and Render to have Googlebot fetch the path and render it as a webpage.

 

How to choose a verified property or add a property.

If you need to add a property, you will simply click on the “Add property now” button and you can choose how to verify your website. The most common are uploading a file or putting a line code into your header. With WordPress, you can easily add this code to the proper file or add into the “Headers and Footers” plugin.

Google fetch and render - Google search console tool

 

Choosing to Fetch or Fetch and Render

A big question we get with the “Fetch as Google” tool is “What is the difference between Fetch vs Fetch and Render?”

Fetch: The Fetch as Google tool enables you to test how Google crawls a URL on your site. The Googlebot fetches a specified URL in your site and displays the HTTP response. This action does not request or run any associated resources (such as images or scripts) on the page. This is a relatively quick operation that you can use to check or debug suspected network connectivity or security issues with your website and see the success or failure of the request.

Fetch and Render: The Fetch a Google tool fetches a specified URL in your site, displays the HTTP response and also renders the page according to a specified platform (desktop or smartphone). This operation requests and runs all resources on the page (such as images and scripts). Use this to detect visual differences between how Googlebot sees your page and how a user sees your page.

fetch as google - google fetch and render