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Why Put Nofollow on Outgoing Links?

nofollow link building why link juice wordpress add code
Link building is all about getting other websites to link to pages on your own site.  It’s called link juice and it’s a popularity power your website will obtain over time. But, if you get traffic and they go through your site to get to another, some of that link juice travels with the traffic
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The Future of Canned Content: Revolutionizing Communication Strategies

canned content andy-warhol-campbells-soup
Finding the balance between efficiency and personalization can be challenging. This is where canned content steps in—a valuable tool that streamlines communication processes while ensuring consistency. Let’s delve into the realm of canned content, exploring its purpose, benefits, best practices, challenges, and future trends in modern communication strategies. Maximizing Efficiency and Personalization: Understanding the Role
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Brand Superfans: Build Loyalty and Amplify Reach

why you need to focus on superfans
With an overwhelming influx of media competing for their precious attention, the burning question emerges: how can businesses harness the power of ‘fandom’ to become a beacon through this sea of digital noise? The answer: create superfans. The current media landscape has reached unprecedented levels of fragmentation, spanning from lightning-fast instant messaging to the captivating
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Create a GDPR Message – Google Adsense

google adsense GDPR message UK
What is a GDPR Message? The General Data Protection Regulation (GDPR) is a European Union law that applies to all businesses that store or process personal data on EU citizens. If you have a Google Adsense account attached to a website, you may have seen this pop-up message recently: You have the choice to have Google create
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219 Holiday Email Subject Lines – Halloween, Black Friday, Cyber Monday, Christmas

Holiday email subject lines best 2023
Tired of your emails getting lost in the digital clutter? Struggling to create email subject lines that actually get opened and clicked on? Well, dear business owner, you’re in luck because we’ve got the best holiday email subject solutions for you! (skip down to see the list below) ‘Tis the season for crafting captivating email
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The Benefits of Digital Ads: How to Boost Your Business’s Advertising Strategy

digital ads
Digital ads refer to advertisements that are displayed on various online platforms such as websites, social media, search engines, mobile apps, and email. They can be in the form of static images, animated graphics, videos, or interactive content. Here’s an overview of how digital ads can be used in business and the benefits they offer:
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What Is Cold Emailing? How To Use, CAN-SPAM ACT and Templates

what is cold email marketing
Cold emailing is the act of sending out emails to people who are not setup to receive them. In other words, they have not opted-in to receive your emails. These cold emails would be random emailing to potential leads or prospects, either consumers or businesses. But, is cold emailing illegal and/or spam?  That’s a very
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152 Spring Email Subject Line Ideas – UPDATED JAN 2023

*Updated Jan 2023 Email marketing is fun, right? Well, we know it’s a pain, but we’re trying to be all “spring positive!” No matter the season, it’s important to get the email subject line interesting enough to have recipients open it up. And creating the perfect Spring-themed email subject line has quite the choices. Next
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Create SEO SOP (Stan. Op. Proc.) To Drive Better Traffic for Your Business

seo sop marketing start small media 1200 x 600
As a business owner, you know how important it is to have certain systems and procedures in place for everyday business functions. , These systems are essential to keeping your business fluid, for training, and for overall review and growth. And not just for services, but for internal operations as well from HR to Sales
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How To Update Your © Copyright Year on Your Website

2023 copyright website update ssm
There is no real hard-and-fast rule for how and when to make certain technical changes to your website, including the copyright year. But, since it is a new year (or maybe you are just noticing it has a previous year), you should plan on updating your year on the website to keep it looking fresh
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The Best Blog Post Outline – 5 Minute Template, 14 Tip-Tricks

blog outline writing messy desk iphone
Oh yes, here it is…. your only blog post outline and template outline that you will ever need!  Some people are strong advocates that start with an outline for any project will get you focused and keep you on track. I‘m one of those people. And, with this outline, our team has been able to
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MailChimp Acquires Courier- Small Business Insights From Around The World

MAILCHIMP acquires courier media London
Heads up! Mailchimp acquires Courier, an international media company, to help modern and small business entrepreneurs get small biz insights from around the world! Mailchimp announced today that they are “excited to share that Courier, a London-based media company, has recently joined the Mailchimp family.”  The Courier team will continue to operate independently out of
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Blog Post VS Article – What’s The Difference?

An article and a blog post are not the same thing, even though they are oftentimes used interchangeably… …And, a blog post is not a type of article. Blogging and article writing is a must for any business that is looking to drive traffic to their site. There are a few top reasons for writing
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Father’s Day Marketing Ideas

Father's Day marketing ideas for small businesses
Looking for unique or holiday-worthy Father’s Day marketing ideas? Remember, Father’s Day is a day to recognize dads, fathers, father figures, step-dads, and anyone who may be considered in a father-like role. It’s a time to make them feel special and appreciated for all they do. If you are having a Father’s Day special or day
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New Marketing Terms You Should Know

2020 Marketing terms terminology start small media local Milwaukee marketing company near me
Marketing terms – go to our new page: Marketing Terms Definitions & Glossary   A Augmented Reality (AR) Augmented Reality is an enhanced version of reality where live direct or indirect views of physical real-world environments have superimposed computer-generated images over a user’s view of the real world. This then enhances the current perception of reality. Types
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SMS texting – How a Local Business Can Dominate With This #1 Marketing Tool

sms-maraketing-pizza
It’s no secret how saturated the local small business market can be.  It can be incredibly tough to compete with other local businesses as a direct competitor or an indirect competitor.  And with online services, product shopping, and other quick services, the term “local” can be subjective nowadays. But…. There are businesses that truly are
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Freshen Up Your Email Subject Lines

1 Simple Secret to Freshen Up Your Email Subject Lines
Just like Spring cleaning, it’s always a good practice to freshen up your email subject lines for best open rates. Writing subject lines is a lot more than just an exercise in creative writing. Data consistently shows that open rates increase when you follow some often tested and outperformed subject line formulas.   69% of
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The Real Cost of Online Reviews – Is It Worth It?

Manage Online Company Reviews by Customers – Fix Bad Reviews, get reviews, pay buy
When it comes to online reviews, those can be a bit tricky depending on where it is. For example, Google is quite a pain when it comes to disputing any reviews. The best bet is to start building them to push the bad ones down and responding to the negative ones so that future customers
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Remove “Private” From Post Titles In WordPress

Remove Private from posts in Wordpress blog
When it comes to WordPress, it’s always trial, error, repeat and it can be frustrating when something happens behind the scenes that throw you off. Here’s the backstory but feel free to just jump below for the code! After creating a string of blog posts for a client that was not to be accessible through
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Local Business Marketing (Free & Low Cost) To Start Doing Today!

free low cost marketing for local business
Nowadays, it can be incredibly easy for local businesses to stay in touch with leads and customers, free or very low cost. These simple and sometimes forgotten tactics include online using email marketing and social media or using offline options like sending postcards and having vehicle signage. But, there are definitely some things your business
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