Home > Marketing Terms (Updated 10/1/2019)

Welcome to Marketing Terms and Definitions. 

Learn about social media terms, content marketing, marketing terms, email marketing, website optimization.

Here we have a full list of terms and definitions in our Marketing Glossary. It's jam-packed with popular marketing terms. Some you may use and some you may have never heard of before. From new to old, we'll cover them all.


Augmented Reality (AR)

what is augmented reality for business retail

Augmented Reality is an enhanced version of reality where live direct or indirect views of physical real-world environments have superimposed computer-generated images over a user’s view of the real world. This then enhances the current perception of reality.

Types of Augmented Reality

  • Maker based
  • Markerless
  • Projection Based
  • Superimposition Based

Augmented reality can be displayed on various devices: screens, glasses, handheld devices, mobile phones, head-mounted displays.

Businesses can use augmented reality for:

  • Education: Interactive models for learning and training purposes
  • Marketing & Sales: Banners, sale notifications, price tags, branding
  • Medicine/healthcare: to help diagnose, monitor, train, localize, etc.
  • Military: for advanced navigation, marking objects in real time.
  • Entertainment & Branding - Music, art, events, interactive games
  • Tourism: Destinations, Sightseeing objects, navigation, and directions.
  • Broadcasting: enhancing live events and event streaming by overlaying content.
  • Industrial design: to visualize, calculate or model.


Additional AR Resources:

-Ultimate Guide to Understanding Augmented Reality
-Real World Augmented Reality Examples Today
-What is it and how does augmented reality work?
-Augmented Reality (AR) VS Virtual Reality (VR) VS Mixed Reality (MR)



Avatar (customer)

A customer profile, specifically detailed around the target market of an ideal customer including demographics, age, gender, location, interests, activities, and more.



Better Business Bureau


Call-To-Action (CTA)

A call to action is the response you want a recipient to make, whether it is to click a button, download a freebie, make a phone call, sign up for a webinar or make a purchase.

CAN-SPAM Act of 2003

The act was signed into law by President George W. Bush on December 16, 2003, establishes the United States' first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.

The CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. Below is a brief, minimized bullet list of the act's requirements, but you can also take a look at our dedicated full page and detail of all requirements.

CAN-SPAM Act Requirements:

  • Don’t use false or misleading header information
  • Don’t use deceptive subject lines
  • Identify the message as an ad
  • Tell recipients where you’re located
  • Tell recipients how to opt-out of receiving future email from you
  • Honor opt-out requests promptly
  • Monitor what others are doing on your behalf

It is important to note that each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly.

Churn - Risk, Rate & Prediction

What is churn? A churn rate or customer churn is when an existing customer (aka subscriber) stops doing business or ends the relationship with a company. (Netagate.net)

The churn rate is calculated by dividing the number of customer cancellations within a time period by the number of active customers at the start of that period (Datascience, churn info)

You can use the churn rate to calculate:

  • The total number of lost customers within a specific time frame
  • The percentage of lost customer within a specific time frame
  • The recurring business value that is lost
  • The percentage of the recurring business value that is lost


Example Churn Rate Calculation:

what is churn? customer churn rate risk prediction

Additional churn related resources:

-What is churn and why should you use it?
-Product Usage Intervals & Determining Retention Analysis
-Defining Churn Rate



Cold Emailing

Cold emailing is

Find out more at What Is Cold Emailing?

Content Survival Rate (CSR)

Providing content that matches the actual meaning and intent behind the request. Oftentimes, a piece of content will have a much longer survival rate if it is marked as "Evergreen" or content that is relevant at anytime (see Evergreen definition for further details.)

-SEO Survival Guide

Cornerstone Content

Click-Through Rate (CTR)

Click-Through Rate or often shown as CTR, is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

Learn more at What Is a Good Click-Through-Rate (CTR) For Email Marketing?



Evergreen content is



Featured Snippet





Integrated Marketing Communications (IMC)




A letter, especially a long or official one.

Vocabulary.com: A missive usually refers to the old-school style of hand-written communication on paper (remember that?), but these days you also might hear an email called a missive, too. No matter how you deliver it, a missive is a message. The noun missive comes from the Latin word missus, meaning "to send."





Organic Search Results



Pop-up Store



Qualitative & Quantitative



Response Rate

A response rate is the completion rate or return rate, is the number of people who responded, clicked through or answered a survey divided by the number of people in the sample. It is usually expressed in the form of a percentage.


Virtual CMO

Virtual CMO is a strategic marketing consulting service for emerging B2B technology companies. Services include branding, content development, demand generation and sales enablement.

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