Local Business Marketing (Free & Low Cost) To Start Doing Today!

free low cost marketing for local business
Nowadays, it can be incredibly easy for local businesses to stay in touch with leads and customers, free or very low cost. These simple and sometimes forgotten tactics include online using email marketing and social media or using offline options like sending postcards and having vehicle signage. But, there are definitely some things your business
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2018 National Food Days Holidays Complete List

national food days complete list
Finding content to post for any industry is tough – but not for food-related industries thanks to this National Food Days, Food Holidays list!  Take a look below to find 365 content ideas for every day of the year.  Simply find images using image sites and set those up easily month’s in advance with a
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139 Spring Email Subject Line Ideas Theme

spring email subject lines that work
Email marketing is fun, right? Well, we know it’s a pain, but we’re trying to be all “spring positive!” No matter the season, it’s important to get the email subject line interesting enough to have recipients open it up. And creating the perfect Spring email subject line has quite the choices. Next to Christmas and
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What Is Cold Emailing?

what is cold email marketing
Cold emailing is the act of sending out emails to people who are not setup to receive them. In other words, they have not opted-in to receive your emails. These cold emails would be random emailing to potential leads or prospects, either consumers or businesses. But, is cold emailing illegal and/or spam? That’s a very
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Email Marketing – 9 Emails Your Business Should Be Sending

email marketing campaigns setup
If you currently have an email marketing campaign or are ready to start one, there are definitely certain emails your company should be sending out to maximize engagement. One big question to ask is “How often should I send emails to my readers?” The frequency in which you send emails can depend on how often you
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What Is a Good Click-Through-Rate (CTR) For Email Marketing?

good email click-through-rate
Starting an email marketing campaign is a huge step in creating a strong relationship with current and potential customers. Whether a business uses their own strategies or ones laid out by tested and studied experts, there can be many questions that pop up. Some include basic terminology, like click-through-rate (CTR), 0pen rates, and other email marketing
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What is the difference? Lead VS Prospect Explanation and Examples

Determining where you are in the sales funnel or the buyer cycle requires you to determine who is a lead, a prospect, or in customer status. While a customer is easy to identify as someone who has made a purchase, it can be confusing to figure what a lead vs a prospect is. The single
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CAN-SPAM Act of 2003: Compliance Guide for Email Rules and Regulations

CAN-SPAM Act of 2003
The CAN-SPAM Act of 20013 was signed into law by President George W. Bush on December 16, 2003. The act was established as the United States’ first national standards for the sending of commercial e-mail and is in an attempt to require the Federal Trade Commission (FTC) to enforce its provisions. The CAN-SPAM Act doesn’t
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