Blog Posts VS Articles – What’s The Difference?

An article and a blog post are not the same thing, even though they are oftentimes used interchangeably… …And, a blog post is not a type of article. Blogging and article writing is a must for any business that is looking to drive traffic to their site. There are a few top reasons for writing
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New Marketing Terms You Should Know For 2020

2020 Marketing terms terminology start small media local Milwaukee marketing company near me
A Augmented Reality (AR) Augmented Reality is an enhanced version of reality where live direct or indirect views of physical real-world environments have superimposed computer-generated images over a user’s view of the real world. This then enhances the current perception of reality. Types of Augmented Reality Maker based Markerless Projection Based Superimposition Based Augmented reality can be displayed
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How a Local Business Can Dominate With This #1 Marketing Tool

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It’s no secret how saturated the local small business market can be.  It can be incredibly tough to compete with other local businesses as a direct competitor or an indirect competitor.  And with online services, product shopping, and other quick services, the term “local” can be subjective nowadays. But…. There are businesses that truly are
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What Is a Good Click-Through-Rate (CTR) For Email Marketing?

good email click-through-rate
Starting an email marketing campaign is a huge step in creating a strong relationship with current and potential customers. Whether a business uses their own strategies or ones laid out by tested and studied experts, there can be many questions that pop up. Some include basic terminology, like click-through-rate (CTR), 0pen rates, and other email marketing
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What Is Cornerstone Content and How To Use It To Rank Higher

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Cornerstone content is a post or page within your site that is deemed most important, most valuable to your readers, and which you wish to rank highest in. Cornerstone vs Evergreen vs Flagship Content These types of content appear to be the same in what they provide your readers, and well, they are. But, they
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What Is SEO? Search Engine Optimization Explanation & Key Success Factors

SEO stands for Search Engine Optimization, regarding the search engine results for Google, Yahoo, and Bing (primarily). What does SEO mean? SEO is the backend website and online keywords and coding used to help you rank higher on search engines like Google, Yahoo, and Bing. Simply put, SEO is the process and strategies used to
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What is the difference? Lead VS Prospect Explanation and Examples

Determining where you are in the sales funnel or the buyer cycle requires you to determine who is a lead, a prospect, or in customer status. While a customer is easy to identify as someone who has made a purchase, it can be confusing to figure what a lead vs a prospect is. The single
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