Just like Spring cleaning, it’s always a good practice to freshen up your email subject lines for best open rates. Writing subject lines is a lot more than just an exercise in creative writing. Data consistently shows that open rates increase when you follow some often tested and outperformed subject line formulas. 69% of
When it comes to reviews, those can be a bit tricky depending on where it is. For example, Google is quite a pain when it comes to disputing any reviews. The best bet is to start building them to push the bad ones down and responding to the negative ones so that future customers see
Nowadays, it can be incredibly easy for local businesses to stay in touch with leads and customers, free or very low cost. These simple and sometimes forgotten tactics include online using email marketing and social media or using offline options like sending postcards and having vehicle signage. But, there are definitely some things your business
*Updated for 2019! Original post date April 30th, 2018* Email marketing is fun, right? Well, we know it’s a pain, but we’re trying to be all “spring positive!” No matter the season, it’s important to get the email subject line interesting enough to have recipients open it up. And creating the perfect Spring-themed email subject
Cold emailing is the act of sending out emails to people who are not setup to receive them. In other words, they have not opted-in to receive your emails. These cold emails would be random emailing to potential leads or prospects, either consumers or businesses. But, is cold emailing illegal and/or spam? That’s a very
Determining where you are in the sales funnel or the buyer cycle requires you to determine who is a lead, a prospect, or in customer status. While a customer is easy to identify as someone who has made a purchase, it can be confusing to figure what a lead vs a prospect is. The single
We know, you have a product and you want to sell it. We get it. Your customers get it. The biggest change we see in website blog conversions is when business owners stop selling in their blog because it’s just not the place to do it. And it’s not how you drive traffic from blogs.