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November 25, 2025

Category: Email Marketing

What Is a Good Click-Through-Rate (CTR) For Email Marketing?

Tuesday, 26 December 2017 by Start Small Media
good email click-through-rate
Starting an email marketing campaign is a huge step in creating a strong relationship with current and potential customers. Whether a business uses their own strategies or ones laid out by tested and studied experts, there can be many questions that pop up. Some include basic terminology, like click-through-rate (CTR), 0pen rates, and other email marketing
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  • Published in Blog, Email Marketing, Evergreen, HOT Topics, Marketing, Start Here
1 Comment

What is the difference? Lead VS Prospect Explanation and Examples

Tuesday, 17 January 2017 by Start Small Media
Determining where you are in the sales funnel or the buyer cycle requires you to determine who is a lead, a prospect, or in customer status. While a customer is easy to identify as someone who has made a purchase, it can be confusing to figure what a lead vs a prospect is. The single
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  • Published in Blog, Email Marketing, Marketing, Sales, Start Here
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CAN-SPAM Act of 2003: Compliance Guide for Email Rules and Regulations

Sunday, 10 July 2016 by Start Small Media
CAN-SPAM Act of 2003
The CAN-SPAM Act of 20013 was signed into law by President George W. Bush on December 16, 2003. The act was established as the United States’ first national standards for the sending of commercial e-mail and is in an attempt to require the Federal Trade Commission (FTC) to enforce its provisions. The CAN-SPAM Act doesn’t
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  • Published in Blog, Email Marketing, Marketing, Selling
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