New Marketing Terms You Should Know

Marketing terms – go to our new page: Marketing Terms Definitions & Glossary

A

Augmented Reality (AR)

Augmented Reality is an enhanced version of reality where live direct or indirect views of physical real-world environments have superimposed computer-generated images over a user’s view of the real world. This then enhances the current perception of reality.

Types of Augmented Reality

• Maker based
• Markerless
• Projection Based
• Superimposition Based

Augmented reality can be displayed on various devices: screens, glasses, handheld devices, mobile phones, head-mounted displays.

Businesses can use augmented reality for:

• Education: Interactive models for learning and training purposes
• Marketing & Sales: Banners, sale notifications, price tags, branding
• Medicine/healthcare: to help diagnose, monitor, train, localize, etc.
• Military: for advanced navigation, marking objects in real time.
• Entertainment & Branding – Music, art, events, interactive games
• Tourism: Destinations, Sightseeing objects, navigation, and directions.
• Broadcasting: enhancing live events and event streaming by overlaying content.
• Industrial design: to visualize, calculate or model.

Additional AR Resources:

-Ultimate Guide to Understanding Augmented Reality
-Real World Augmented Reality Examples Today
-What is it and how does augmented reality work?
-Augmented Reality (AR) VS Virtual Reality (VR) VS Mixed Reality (MR)

Avatar (customer)

A customer profile, specifically detailed around the target market of an ideal customer including demographics, age, gender, location, interests, activities, and more.

C

Call-To-Action (CTA)

A call to action is the response you want a recipient to make, whether it is to click a button, download a freebie, make a phone call, sign up for a webinar or make a purchase.

CAN-SPAM Act of 2003

The act was signed into law by President George W. Bush on December 16, 2003, establishes the United States’ first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.

The CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. Below is a brief, minimized bullet list of the act’s requirements, but you can also take a look at our dedicated full page and detail of all requirements.

CAN-SPAM Act Requirements:

• Don’t use false or misleading header information
• Don’t use deceptive subject lines
• Identify the message as an ad
• Tell recipients where you’re located
• Tell recipients how to opt-out of receiving future email from you
• Honor opt-out requests promptly
• Monitor what others are doing on your behalf

It is important to note that each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly.

Churn – Risk, Rate & Prediction

What is churn? A churn rate or customer churn is when an existing customer (aka subscriber) stops doing business or ends the relationship with a company. (Netagate.net)

The churn rate is calculated by dividing the number of customer cancellations within a time period by the number of active customers at the start of that period (Datascience, churn info)

You can use the churn rate to calculate:

• The total number of lost customers within a specific time frame
• The percentage of lostcustomer within a specific time frame
• The recurring business value that is lost
• The percentage of the recurring business value that is lost

Example Churn Rate Calculation:

Additional churn related resources:

-What is churn and why should you use it?
-Product Usage Intervals & Determining Retention Analysis
-Defining Churn Rate

Cold Emailing

Cold emailing is sending out email campaigns to (most likely) unsubscribed recipients in the attempt to drive awareness, send a brand message or advertising.  Cold emailing subscribed recipients is sending out a message that is unrelated to the reason in which they subscribed (example, they subscribed to your newsletter but you are sending out a sales campaign to them).

Find out more at What Is Cold Emailing?

Content Survival Rate (CSR)

Providing content that matches the actual meaning and intent behind the request. Oftentimes, a piece of content will have a much longer survival rate if it is marked as “Evergreen” or content that is relevant at anytime (see Evergreen definition for further details.)

-SEO Survival Guide

Cornerstone Content

Cornerstone content is content that is the core of your website. It consists of the best, most important articles on your site and can oftentimes coincide with “evergreen”. Cornerstone content will be the pages or posts you want to rank highest in the search.

Find out What Is Cornerstone Content and How To Use It To Rank Higher

Click-Through Rate (CTR)

Click-Through Rate or often shown as CTR, is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

Learn more at What Is a Good Click-Through-Rate (CTR) For Email Marketing?

E

Evergreen

Evergreen is content that is continually relevant and stays “fresh”. Most often it defines something, is information that is never changing over a long span of time, unlike a news feed article piece or a fad, example “What’s trending today” would not be considered evergreen.

F

Featured Snippet

A featured snippet is selected search results that are featured on top of Google’s organic results below the ads in a box. Featured snippets aim at answering the user’s question right away without needing to click on a link.

Learn How To Be A Featured Snippet In Google Search Results

Funnel Hacking 

Funnel hacking is the process of inspecting and duplicating a competitors’ marketing funnels, and using versions of those funnels to sell your own services and/or products. It’s one of the quickest, simplest ways to get your business started without having to build an entire marketing funnel from scratch if you can dissect and duplicate it properly.

Learn How To Be A Featured Snippet In Google Search Results

H

Hyperlocal Marketing

Hyperlocal marketing is targeting prospective customers in a highly specific, geographically restricted area. This could be specific areas, blocks, streets or even zip code or area code. Often the intention and result is targeting people conducting “near me” searches on their mobile device.

Best results for “near me” and mobile searches.

Hyperlocal related articles:

https://www.jeffbullas.com/hyperlocal-marketing-strategies/
https://blog.hubspot.com/marketing/hyperlocal-marketing
https://www.highervisibility.com/blog/hyperlocal-marketing-advertising-strategies/

I

Integrated Marketing Communications (IMC)

Integrated marketing is a type of communication that plays an essential role in delivering a unified message to users through various channels and thus has better chances of attracting customers. A single message goes to customers across all marketing channels be it TV, Radio, Banners, hoardings and so on.

Integrated marketing communication is the process and strategy of making the messaging consistent across all channels and are centered on the customer.

Integrated marketing communication helps to build customer relationships, trust, awareness, and cohesiveness for a company’s brand.

M

Missive

A letter, especially a long or official one.

Vocabulary.com: A missive usually refers to the old-school style of hand-written communication on paper (remember that?), but these days you also might hear an email called a missive, too. No matter how you deliver it, a missive is a message. The noun missive comes from the Latin word missus, meaning “to send.”

N

Newsjacking

Newsjacking is using a current breaking news or trend item into marketing communications. It is “piggy-backing” on or taking advantage of a breaking news event or hot item/trend in a news cycle (overall or in your given industry, niche, field, local market) to insert your brand/organization into the news stream.

O

Organic Search Results

Organic search results are the search results that come up from a website below the top ads and without paid advertising, highly depending on a website’s on-site SEO and keywords. With organic search, companies use SEO to optimize their site’s visibility or rankings in search results. In comparison, paid search allows users to pay for a prominent spot in search results.

R

Response Rate

A response rate is the completion rate or return rate, is the number of people who responded, clicked through or answered a survey divided by the number of people in the sample. It is usually expressed in the form of a percentage.

V

Virtual CMO

Virtual CMO is a strategic marketing consulting service for emerging B2B technology companies. Services include branding, content development, demand generation and sales enablement.