Blog Post VS Article – What’s The Difference?

An article and a blog post are not the same thing, even though they are oftentimes used interchangeably… …And, a blog post is not a type of article. Blogging and article writing is a must for any business that is looking to drive traffic to their site. There are a few top reasons for writing
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New Marketing Terms You Should Know

2020 Marketing terms terminology start small media local Milwaukee marketing company near me
Marketing terms – go to our new page: Marketing Terms Definitions & Glossary   A Augmented Reality (AR) Augmented Reality is an enhanced version of reality where live direct or indirect views of physical real-world environments have superimposed computer-generated images over a user’s view of the real world. This then enhances the current perception of reality. Types
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Local Business Marketing (Free & Low Cost) To Start Doing Today!

free low cost marketing for local business
Nowadays, it can be incredibly easy for local businesses to stay in touch with leads and customers, free or very low cost. These simple and sometimes forgotten tactics include online using email marketing and social media or using offline options like sending postcards and having vehicle signage. But, there are definitely some things your business
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What Adobe Program Should I Use For Marketing & Promotional Materials?

when to use Adobe Photoshop Illustrator and Indesign
Adobe is an amazing design system with great design tools.  When it comes to all those programs, you may start to wonder what Adobe program should you use for creating banners, tri-folds, and other marketing materials.       Use Adobe to create marketing materials such as: Floor and Hanging Banners Tri-Folds Social Media Graphics
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What Is a Good Click-Through-Rate (CTR) For Email Marketing?

good email click-through-rate
Starting an email marketing campaign is a huge step in creating a strong relationship with current and potential customers. Whether a business uses their own strategies or ones laid out by tested and studied experts, there can be many questions that pop up. Some include basic terminology, like click-through-rate (CTR), 0pen rates, and other email marketing
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What Is Cornerstone Content and How To Use It To Rank Higher

Standout-cornerstone-content
Staying ahead of the content game is nothing short of an art form. It’s not just about what you say; it’s about how and when you say it. Enter the triumvirate of content strategies: Cornerstone, Evergreen, and Flagship content. These three pillars form the backbone of a robust content marketing strategy, each with its own
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What Is SEO? Search Engine Optimization Explanation & Key Success Factors

SEO stands for Search Engine Optimization, regarding the search engine results for Google, Yahoo, and Bing (primarily). What does SEO mean? SEO is the backend website and online keywords and coding used to help you rank higher on search engines like Google, Yahoo, and Bing. Simply put, SEO is the process and strategies used to
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What Is Dynamic Content?

cornerstone content-marketing
Dynamic content is specific content targeted and changes along with your viewer based on their interest. If you have content on your site that covers multiple targeted audiences and potential lead bases, your content inevitably will segment. So, if you were a home remodeling company, So, if you were a home remodeling company, a new homeowner
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Evergreen Content: Beginner’s Guide For Long-Term Results

what is evergreen content
Writing articles online today is being more focused on creating evergreen content, which is considered continuously relevant to the reader on any given topic without being dated. This type of writing works extremely well in coordinating online SEO and long-term strategic marketing goals because the content will be searched repeatedly over a long span of
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