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Read articles about small business marketing tips and information

good email click-through-rate
Starting an email marketing campaign is a huge step in creating a strong relationship with current and potential customers. Whether a business uses their own strategies or ones laid out by tested and studied experts, there can be many questions that pop up. Some include basic terminology, like click-through-rate (CTR), 0pen rates, and other email marketing
In order to get your website on the first page of search engines, in particular, Google, you must raise your Google Page Rank. Otherwise, the site will be fighting for attention on directories, social sites and more without making headway where it really counts – Google’s search results. There are three essential items to pay
theme upload error are you sure you want to do this
If you are trying to upload a WordPress theme and/or it’s child theme as well, you may come across this error. You can try a couple things. Step 1. Deactivate Plugins through CPanel In the CPanel, go to the File Manager. Navigate to the /wp-content/ folder. Inside wp-content folder, you will see a folder called
online local business directories - get listed online directory
Being found online for local businesses has been a growing concern with the advancements in online directory listings. From popular search sites such as Google, Yahoo and Bing to less traditional sites being used for searching like Facebook, Pinterest and YouTube. We have compiled a list of the top searching sites that every business should
Memorial Day marketing ideas for small businesses
Looking for unique or holiday worthy Memorial Day marketing ideas? Remember, Memorial Day is a day that is first and foremost meant to honor the fallen soldiers who’ve given their lives for our country and freedoms. And for many, it also represents the beginning of summer. As a business, we highly recommend not using this
Cornerstone content is a post or page within your site that is deemed most important, most valuable to your readers, and which you wish to rank highest in. Cornerstone vs Evergreen vs Flagship Content These types of content appear to be the same in what they provide your readers, and well, they are. But, they
SEO stands for Search Engine Optimization, regarding the search engine results for Google, Yahoo, and Bing (primarily). What does SEO mean? SEO is the backend website and online keywords and coding used to help you rank higher on search engines like Google, Yahoo, and Bing. Simply put, SEO is the process and strategies used to
Keyword research tools to use for SEO
There are many, MANY different keyword research tools you can use to help create the best keyword groupings. They all provide an array of benefits, but mostly they are designed to help maximize a website’s SEO and SERP results. However, finding them all and then finding ones that fit your preferences is another thing! Well,
Determining where you are in the sales funnel or the buyer cycle requires you to determine who is a lead, a prospect, or in customer status. While a customer is easy to identify as someone who has made a purchase, it can be confusing to figure what a lead vs a prospect is. The single
Google Fetch and Render is a term used to retrieve information from your website on the Fetch as Google Search Console. “Google will tell you about elements that spiders can’t see or are blocked from seeing. Googlebot runs through the page (or set of pages you designate by entering a directory) and all the links
fake dummy text to use Lorem Ipsum
Use as much or as little of the following text to fill a website page or post. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla
Buffer Post Images Social Scheduling Tool
When it comes to organizing and planning your social media posts, there are great online scheduling programs out there like Buffer and Hootsuite. As for scheduling Buffer posts, it’s important to know just how those posts are going to show up.   Will they have an image? Will the image be small or large? Will there be
Your Facebook ad objectives, or your advertising objective overall,  is what you want people to do when they see your ads. When you create an ad, you first choose your objective. The objective you choose aligns with your overall business goals. Looking for what’s changed? Take a look at the changes recently made recently to
google results featured snippets border
Featured snippets are the boxes that show up at the top of Google when you ask a question or inquiry about a commonly asked question about any particular subject (think sizes, distance, type, steps, etc). The featured snippets are most likely prompted by Google programmatically by typing in a question (or even a presumed question
stop selling start sharing time to share
We know, you have a product and you want to sell it. We get it. Your customers get it. The biggest change we see in website blog conversions is when business owners stop selling in their blog because it’s just not the place to do it. And it’s not how you drive traffic from blogs.
CAN-SPAM Act of 2003
The CAN-SPAM Act of 20013 was signed into law by President George W. Bush on December 16, 2003. The act was established as the United States’ first national standards for the sending of commercial e-mail and is in an attempt to require the Federal Trade Commission (FTC) to enforce its provisions. The CAN-SPAM Act doesn’t
cornerstone content-marketing
Dynamic content is specific content targeted and changes along with your viewer based on their interest. If you have content on your site that covers multiple targeted audiences and potential lead bases, your content inevitably will segment. So, if you were a home remodeling company, So, if you were a home remodeling company, a new homeowner
Super Six Tips for Online Marketing
Every month during our local networking events, Start Small Media would provide up to date online marketing tips for small business owners called “Super Six Tips”. The “Super Six Tips” were six online marketing tips in relation to social media and general ideas to better help small business owners market their business to customers. We
what is evergreen content
Writing articles online today is being more focused on creating evergreen content, which is considered continuously relevant to the reader on any given topic without being dated. This type of writing works extremely well in coordinating online SEO and long-term strategic marketing goals because the content will be searched repeatedly over a long span of
The Difference in Google Analytics Users, Sessions, and Pageviews
How much do you know about your users, sessions, and pageviews? Do you know the difference? Lets’s picture a party at your house. The party itself is your website. People come over, they hang out in different areas, they eat or drink certain things and talk to certain people. All of these actions can relate