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  • Archive from category "Marketing"
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May 9, 2025

Category: Marketing

What Is a Good Click-Through-Rate (CTR) For Email Marketing?

Tuesday, 26 December 2017 by Start Small Media
good email click-through-rate
Starting an email marketing campaign is a huge step in creating a strong relationship with current and potential customers. Whether a business uses their own strategies or ones laid out by tested and studied experts, there can be many questions that pop up. Some include basic terminology, like click-through-rate (CTR), 0pen rates, and other email marketing
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  • Published in Blog, Email Marketing, Evergreen, HOT Topics, Marketing, Start Here
1 Comment

What Is SEO? Search Engine Optimization Explanation & Key Success Factors

Monday, 20 March 2017 by Start Small Media
SEO stands for Search Engine Optimization, regarding the search engine results for Google, Yahoo, and Bing (primarily). What does SEO mean? SEO is the backend website and online keywords and coding used to help you rank higher on search engines like Google, Yahoo, and Bing. Simply put, SEO is the process and strategies used to
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  • Published in Backlinks, Blog, Content, Evergreen, Keywords, Marketing, SEO, Start Here
1 Comment

What is the difference? Lead VS Prospect Explanation and Examples

Tuesday, 17 January 2017 by Start Small Media
Determining where you are in the sales funnel or the buyer cycle requires you to determine who is a lead, a prospect, or in customer status. While a customer is easy to identify as someone who has made a purchase, it can be confusing to figure what a lead vs a prospect is. The single
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  • Published in Blog, Email Marketing, Marketing, Sales, Start Here
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New Facebook Ad Objectives: Where’s Promote My Page? Updated November 2016

Monday, 07 November 2016 by Start Small Media
Your Facebook ad objectives, or your advertising objective overall,  is what you want people to do when they see your ads. When you create an ad, you first choose your objective. The objective you choose aligns with your overall business goals. Looking for what’s changed? Take a look at the changes recently made recently to
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  • Published in Blog, Facebook Marketing, Marketing, Selling, social media
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Drive Traffic From Blogs to Start Purchasing

Wednesday, 10 August 2016 by Start Small Media
stop selling start sharing time to share
We know, you have a product and you want to sell it. We get it. Your customers get it. The biggest change we see in website blog conversions is when business owners stop selling in their blog because it’s just not the place to do it. And it’s not how you drive traffic from blogs.
start sharingstop selling
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  • Published in Article Posts, Blog, Content, Marketing, Sales, Selling, Small Business Owners
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CAN-SPAM Act of 2003: Compliance Guide for Email Rules and Regulations

Sunday, 10 July 2016 by Start Small Media
CAN-SPAM Act of 2003
The CAN-SPAM Act of 20013 was signed into law by President George W. Bush on December 16, 2003. The act was established as the United States’ first national standards for the sending of commercial e-mail and is in an attempt to require the Federal Trade Commission (FTC) to enforce its provisions. The CAN-SPAM Act doesn’t
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  • Published in Blog, Email Marketing, Marketing, Selling
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