Start Small Go Big Academy Course Breakdown

Start Small Media has launched the Start Small Go Big Academy!

The Start Small Go Big Academy was created based on in-person training marketing concepts specific to small business owners. Every course has been designed to give in-depth training on crucial online marketing concepts with a very personal, one on one feeling.

The modules are listed below with their courses and descriptions.

module-1-gray

module-2-words-blue

 

 

 

 

 


 

module-1-gray

Build the Foundation

Business Basics: 4 Questions

When the going gets tough in the beginning phases of building a business and you get lost, you need a basic compass to find your motivation and way back. The four key questions are the heart of your business and will keep you moving forward during any trouble times.

Core Specialty Niche

text

Branding Your Business

text

Organize, Plan & Strategize

text

Image & Post Design

Learn how to design website sidebar images to drive traffic to freebies and pages.
Learn how to design social media post images that are eye catching and flow perfectly with your brand.
Learn how to design basic HTML call-to-action buttons and other key engagement items

module-2-blueMODULE #2 : Develop Your Online Presence

Create a Website in 30 Minutes: Hosting & WordPress Setup + Key Plugins

10 super easy steps designed for the beginner to show you how to get your domain, get a user friendly 3rd party hosting page and account, how to upload WordPress and how to upload a theme.
Included in this section will be a walkthrough of the must-have plugins to make your site flow amazing from the very first day.

Social Identity Platforms: Create & Optimize

A complete walkthrough of creating social media business pages and how to best optimize them for lead generation and increase conversions.

Walkthrough setups include:
Facebook business page setup and optimization
Google + page setup and optimzation
YouTube page setup and optimization
Pinterest business page setup and optimization
LinkedIn business page setup and optimization

Online Presence Tools & Resources

We provide you lists and examples of our favorite online tools to help you work most efficiently online.

BONUS: Worksheet - Be Social In 10 Minutes

sheets halfEasily knock out your online social media management in less than 10 minutes a day with this easy to follow checklist.

BONUS: Live Video Streaming

sheets halfWe show you how to increase your online visibility to build your business's brand recognition using online streaming methods.

MODULE #3 : Prospecting

Target Marketing Identification

tex

Buyer Cycle Touchpoints

text

Hero Product

text

Sales Lyrics

text

Retargeting Part 1

text

Prospecting Tools & Resources

text

Quiz: Optional

Take this quiz to master the lessons in this course

BONUS: Mastering Follow-Up - 5 in 45

sheets halftext

BONUS: Maximize Keyword Research Results

sheets halftext

MODULE #4 : Strategies

Keyword Targeting Strategy

tex

Retargeting Part 2

text

Content Strategy

text

Article & Post Layouts

text

Email List Building

text

Email Marketing

text

Editorial Calendars & Post Scheduling

text

Advertising Strategy: Online & Offline

text

Strategy Tools & Resources

text

Quiz: Optional

Take this quiz to master the lessons in this course

BONUS: Funnel Strategies

sheets halftext

MODULE #5 : Building Relationships & Reputation Management

Networking

tex

Local & Online Presence

text

Newsletters

text

Loyalty Programs

text

Engagement

text

Reputation & Review Management

text

Offers

text

Reputation Management Tools & Resources

text

BONUS: 

sheets halftext

MODULE #6 : Key Measurements

Milestone Measurements

tex

Competitive Landscape & Analysis

text

Google Analytics

text

Social Media Analytics

text

Website Analytics

text

Easy Conversion Calculations (ROI, CPL & ROP)

Learn how to calculate your ROI, CPL and ROP with easy formulas and worksheets.
Learn how these formulas can be used to adjust your marketing and advertising budget to increase profits and minimize wasted dollars spent.

FREE and Paid Advertising

Find out the top ways advertise with $0 and shoestring budgets.

Measurement Tools & Resources

text

Quiz: Optional

Take this quiz to master the lessons in this course

BONUS: Google Adwords & Keywords Tool 

sheets halftext

BONUS: SEO Checklist

sheets halftext

TOP