Email Marketing - Start Small Media

What is the difference? Lead VS Prospect Explanation and Examples

Tuesday, January 17, 2017 by Start Small Media

Determining where you are in the sales funnel or the buyer cycle requires you to determine who is a lead, a prospect, or in customer status. While a customer is easy to identify as someone who has made a purchase, it can be confusing to figure what a lead vs a prospect is. The single

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CAN-SPAM Act of 2003: Compliance Guide for Email Rules and Regulations

Sunday, July 10, 2016 by Start Small Media

The CAN-SPAM Act of 20013 was signed into law by President George W. Bush on December 16, 2003. The act was established as the United States’ first national standards for the sending of commercial e-mail and is in an attempt to require the Federal Trade Commission (FTC) to enforce its provisions. The CAN-SPAM Act doesn’t